A smarter utilisation of wheat grains will help to solve several challenges for us all. First and foremost, it is good for our climate and has a positive environmental impact. Most of the world’s production of plastics originates from crude oils, and the increase in global demand of plastic creates a huge negative impact on our environment. By utilising the features of the wheat grain for biomaterials, we are supporting Denmark’s ambition to cut its CO2 emissions by 70% by 2030. We achieve this by reconsidering the production process and optimising the entire value chain.